January 2022
Country Report: India
Industry Market Estimation: E-pharmacy is poised to account for 15-20% of the total pharma retail in India over the next 10 years
REPORT COVERAGE-
Key Trends: Omni-channel and e-pharmacy, investment in digital solutions, increasing distribution network, several start-ups, leading e-commerce companies, traditional brick-and-mortar stores have entered the market, companies are offering huge discounts, companies are setting up a data analytics and infrastructure, e-pharmacy players are integrating services, e-pharmacy companies are seeking investments and getting into partnerships.
Key Growth Drivers: Internet penetration, growing awareness around counterfeit products, convenience and discounting, increase in health insurance, initiatives rolled out by the government, rising chronic disease, less working capital and overhead costs while providing the advantage of faster expansion.
Key Challenges: Regulations, licenses and their ownership for running an e-pharmacy, data privacy, increasing data breach and regulations around data protection, geographic restrictions in the supply chains, users lack trust in buying online, untimely delivery, concerns over returns, refunds and discounts.
Why should you read this report?
This report is an important indicator to understand how E- Pharma is accounting a major portion in the Pharmacy retail market with a CAGR of ~40%, account for 2.44% of the overall pharma retail market in India.
